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For any business looking to build an audience, develop relationships, increase trust and authority, and ultimately sell products; email marketing is an absolutely essential activity. Email marketing often takes a backseat to other forms of marketing, such as SEO and social media marketing. That’s a shame, as it does in fact have even more potential than either of those when it comes to building and reaching a massive number of people.

Section 1Introduction
Lecture 1Why Email Marketing Is King
Lecture 2The Challenges Of Email Marketing
Section 2The Basics
Lecture 3The Basics Of Building A mailing List
Lecture 4Marketing Basics For Growing Your List
Section 3Delivering Value to Your Customers
Lecture 5Using Incentives
Lecture 6How To Deliver Value Through Your Emails
Section 4List Hygiene
Lecture 7Subject Headings & Fighting The Spam Filters
Lecture 8Keeping Your Mailing List Clean
Section 5Monetizing Your List
Lecture 9 Additional Strategies For Growing Your List
Lecture 10 How To Sell Through Your Mailing List
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