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CRM is a powerful tool that improves customer retention and helps companies retain customers. The most effective CRMs offer clear incentives to salespeople to use the tool. Once they see how CRM will benefit their job, they’ll be more committed to using it. In addition, CRMs are an effective tool for enhancing branding and sales. But if you’re just getting started, here are some tips to make sure your program succeeds.

– Keep in mind that a CRM is only as good as its ability to identify and segment your customers. If you focus on one aspect of your customer base, you may end up with a diluted customer base. A single product that is too popular will quickly become a commodity and customers will move on to another. You also must realize that not all customers are created equal. Some customers are draining on your sales team and spend little. But there are some who are influencers in your market and are willing to spend a lot of money. Keeping your customer data organized is one of the best CRM strategies.

– Build customer loyalty. When you’ve got a branded CRM system, you need to create a tiered rewards program. With three levels of customer loyalty, Sephora rewards its most loyal customers, boosting sales and keeping customers. Meanwhile, Wells Fargo uses CRM to respond quickly to customer comments. The bank logs all customer interactions in CRM. In addition, the CRM helps Wells Fargo respond to customer comments made on social media in real time.