The Power of Reviews For Google Places to reach more prospects
Google Places is the leading local search tool currently available on the Internet. Many small to mid-sized business owners have realized the potential of Google Places and the additional exposure that it provides. However, with this growing popularity comes an equally important question: Is it effective for marketing a business? The answer to this question varies depending on the business owner’s unique situation. But, the answer for most is a resounding YES.
In terms of traditional business marketing, the power of reviews for reputations for Google seems minimal at best. Traditional business marketing techniques revolve around the use of newspapers, magazines, and television to reach potential customers. While these are still excellent ways to market a business, there is nothing like reaching customers in the “real” world (Online). After all, not everyone will read a newspaper or turn on the television if they don’t have a need for the information. Even so, today, 95% will turn to the internet for that same information. Google being their 1st choice.
Additionally, many business owners have begun taking advantage of social media sites such as Twitter to spread the word about their businesses. Unfortunately, the power of reviews for Google Places does not extend to social media marketing. If a business owner takes the time to properly promote their business on these sites, they will likely be able to spread the word to a much larger audience. On the other hand, most people do not have a strong enough social media presence to make it worth the effort. This limits the reach of these types of reviews for Google Places or expands it depending on usage.
However, the power of online reviews for Google Places for small business does transcend these two limiting sites. Because online reviews are seen by so many more users than traditional reviews, they are seen as more trustworthy and reliable sources of information. As the saying goes, if the cat is out of the bag then the thief is also out of the loop. Online reviews allow consumers to read what other consumers have to say about a business before making a buying decision. They can learn about businesses before they decide whether or not to do business with them. Because the reviews are written by regular customers who do not have an interest in the business, they tend to offer very honest and clear opinions.
Many local business owners use the power of reviews for Google Places to promote their businesses. With the help of a few well-worded reviews, a local business owner can reach a much wider audience. These reviews are easy to write, and they are often formatted in a way that makes them very readable. Because they are written from the consumer’s perspective, they are accurate, detailed, and truthful.
When using the power of reviews for Google Places, business owners can advertise for free. This means that they do not have to pay a blogger a fee in order to get the review written. This gives them the ability to spread the word without spending any money at all. Because the reviews are written honestly by the customers themselves, the reviews are authentic.
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