//Day 3: A Guide for B2B Marketers

Day 3: A Guide for B2B Marketers

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Congrats! You’ve made it through two days of the best Dreamforce yet.

As day three kicks into high gear, we hope you’re bracing yourself for two huge events: the Pardot Keynote and the Future of B2B Marketing Experience.

Pardot Product Keynote

Today at 10:30 AM, join us for the Pardot Product Keynote, Salesforce Pardot: B2B Marketing on the World’s #1 CRM. You’ll hear how VMware and Lyft Business are paving the way for the future of B2B marketing through AI, analytics, and account-based marketing. Get inspired to connect your teams and technology platform just like these amazing brands.

Trailblazers from each company will take us through their challenges and reveal how they used Pardot to deliver the right solutions for their teams and their customers.

Not able to attend Dreamforce? No worries! You can still get in on the action no matter where you are. Bookmark this link to live stream the Pardot Product Keynote on Thursday, September 27th.

Future of B2B Marketing Experience

To keep your momentum going from the keynote, we’ll have more fun for you starting at 7:00 PM – 11:00 PM at Halcyon SF (314 11th Street, San Francisco, CA 94103).

Register for this exclusive, private experience to celebrate with fellow Trailblazers in B2B marketing and get a glimpse of the future with neon colors, one-of-a kind light shows, a world-class DJ, and a few extraordinary surprises — all setting the scene for a party reminiscent of something yet unknown.

Must-Attend Sessions Today (Thursday, September 27)

Here are a few more sessions you don’t want to miss today.

Make Data-Driven Decisions with B2B Marketing Analytics

Thursday, September 27, 8:30 AM – 9:10 AM
Marriott Marquis, Yerba Buena Salon 7

Up your analytics game as you learn why B2B marketers rely on Pardot and B2B Marketing Analytics to understand campaign performance, quickly interpret data, and optimize their go-to-market strategies.

One Team, One Dream: How to Align Sales and Marketing with Marketing Automation

Thursday, September 27, 9:15 AM – 9:35 AM
Marriott Marquis, Golden Gate – Expedition Theater

Marketing and sales teams: fight no more! Find out how to create marketing and sales alignment that actually lasts.

5 Steps to a Seamless Migration to Pardot

Thursday, September 27, 1:00 PM – 1:40 PM
Palace Hotel, Ralston Room

As Tracy Eiler, CMO at InsideView, shares lessons learned and actionable tips from InsideView’s eight-week migration journey to Pardot, you’ll learn why integration, independence, and insight are the secret-sauce to marketing success.

Reimagine the B2B Marketing Experience with Engagement Studio

Thursday, September 27, 2:15 PM – 3:15 PM
Marriott Marquis, Yerba Buena Salon 10-12

Learn how to build strategic and targeted email campaigns that will guide the buyer journey, create a cohesive customer experience, and drive prospects to close.

How to Close More Deals with Salesforce Engage

Thursday, September 27, 3:00 PM – 3:40 PM
Marriott Marquis, Yerba Buena Salon 1-3

Find out how to enable your sales team to prioritize their hottest leads, have relevant conversations based on customer engagement, and close deals faster.

What to Expect When You’re Expecting Pardot

Thursday, September 27, 3:00 PM – 3:40 PM
Palace Hotel, Ralston Room

If you’re new to the Pardot family, see how to get the most out of the #1 B2B marketing automation platform. Lillie Beiting, Global Digital Marketing Manager from Stanley Black & Decker, will discuss tips, tricks, and best practices to set your up for Pardot success.

Marketing Birds of a Feather Roundtable Event for Financial Services

Two Sessions: Thursday, September 27, 3:00 PM – 3:50 PM and 4:00 PM – 4:50 PM
Pardot B2B Marketing Station, Pied Piper at the Palace Hotel

Network with B2B marketers, and discuss industry topics, such as how to attract new leads and prospects, how to deliver more personalized engagements, and how to maximize your marketing investment.

We’ll wrap up the event with a Financial Services Happy Hour in the Pardot B2B Marketing Station from 5:00 – 6:00 PM.

3 Don’t-Miss Features: Uncovering Hidden Gems in Pardot

Thursday, September 27, 4:45 PM – 5:05 PM
Marriott Marquis, Golden Gate – Expedition Theater

The day-to-day grind can bog you down, so in this session, let’s take a step back from routine functionalities and explore the most commonly overlooked Pardot features that could take your marketing efforts to the next level.

The second-to-last day of any conference can be bittersweet. It’s almost like the day before your vacation is over, so be sure to make the most of it. We’ll see you out there!