While new product activity is an essential part of the marketing mix, it can also be an expensive endeavor. A single test can be costly enough to forgo an entire year's worth of sales, but…
Day: January 7, 2022
How to Choose the Right Test Strategy
People often test a product or a service before purchasing it. For example, we often do trials on cars before buying them. A boss might use different tests to see if a new employee can…